Q&A with James Worrell

Over at MagCloud, James Worrell has a new interview up; it’s all about his approach to promos and getting his ideas out into the wild.  While we certainly do a lot of digital here at Big Leo, we always always try to emphasize printed work.  That’s the funny paradox of our time – when everyone can make a decent website, a beautiful printed piece is going to have a huge impact!

MagCloud: If your portfolio was an ice cream flavor, what would it be and why?
James: I see my business as the perfect vanilla ice cream cone – not some crazy Ben and Jerry’s flavor – just a simple, elegant vanilla. Usually, less is more and the simplest idea can be the most effective, if you produce it properly.

Read the rest of the interview on Less is More.