The Redemption featuring Stephen Curry

We’re so excited to share Lorenzo de Guia’s directorial spot for Foot Locker x Under Armour featuring NBA star Stephen Curry. The video is part of Foot Locker’s new campaign, which has received a ton of great press and was featured on SportsCenter earlier this week. Foot Locker and Under Armour sponsored a three point shoot-out contest against Steph Curry, and the campaign videos feature Kenny Mayne helping Curry train for the contest. Victory is sweet, but redemption is even better. #approved

Check out the short Director’s cut by Lorenzo below, as well as the full length version beneath. We’ve also included some wonderful press of the video and contest, including articles by USA Today and NBC Sports!

Foot Locker x Under Armour “The Redemption feat. Steph Curry” Director Cut from Lorenzo de Guia on Vimeo.

 

Huffington Post:

http://www.huffingtonpost.com/2015/02/06/10-year-old-steph-curry-three-point-challenge_n_6630790.html

USA Today:

http://ftw.usatoday.com/2015/02/steph-curry-lost-to-a-10-year-old-in-a-3-point-shooting-contest

NBC Sports:

http://probasketballtalk.nbcsports.com/2015/02/05/watch-stephen-curry-loses-to-10-year-old-girl-in-three-point-contest/

SB Nation:

http://www.sbnation.com/lookit/2015/2/5/7990057/steph-curry-3-point-shootout-jaden-newman

Sports Illustrated:

http://www.si.com/nba/2015/02/05/nba-all-star-three-point-shootout-contest

Bleacher Report:

http://bleacherreport.com/articles/2355737-stephen-curry-takes-on-dad-10-year-old-and-former-nba-stars-in-3-point-contest