Juicy Couture

Juicy Couture, the luxe clothing and beauty brand released a new print advertisement for I Am Juicy Couture–their latest perfume. The glamorous ad was prop styled by our very own Liz Engelhardt! We asked Liz to give us some behind the scenes stories from the shoot:

“For the mylar confetti shot, we had to rig all the bottles onto plexi rods and suspend them upside down, so that when we threw the confetti up in the air, we had more time to capture the shot as it cascaded around the perfume.¬†We did many takes and by the end we were (and the studio floor) all covered in gold confetti! The soft spotlights were done with backround foam core and a little collaborative magic.”

Prop Styling by Liz Engelhardt