Smart Pictures of Money

James Worrell‘s slogan is ‘photography for thinking.’  It is an important distinction to make, since most photographs tend towards an emotional response.  It takes extra foresight to create an intelligent image designed to illustrate a concept.  Besides the idea, it also needs to be technically and aesthetically sound.  In this series of openers for Smart Money, he succeeded on all counts.  I’m especially fond of the piggy bank shot and that idea of organic growth in a carefully-tended retirement fund.  Wait… did I water my plants this week?