#JC MAKE IT YOURS

If you’ve been riding the subway in NYC lately, you’ve probably noticed these kick-ass ads for Jersey City above your head. The campaign was produced by the amazing team at Harrison Rand with Annee Elliot, and photographed by rock star–Brook Pifer. These stellar ads really capture the wonderful spirit of Jersey City. And they also show us that some awesome stuff is happening outside NYC proper. JC MAKE IT YOURS!

P.S. Check out the article on the campaign in the New York Times!

© Brook Pifer© Brook Pifer

© Brook Pifer

© Brook Pifer

© Brook Pifer