Food as it Should Be

Panera Bread recently launch a new campaign called Food as it Should Be. The campaign is about providing high quality, real ingredients & food for Panera’s customers. Two of our Big Leo artists, Ed Gallagher and Emma Feigenbaum, worked on the video shoot for the campaign as prop and food stylists respectively. We spoke to Emma to find out a little bit about the process.

‘It was fun and fast! We used a projector to do some of the more intricate arrangements of herbs and spices. I hand cut and baked the Panera logo out of their dough…twice! I’m so glad that aspect turned out well, and I’m super happy with the final video!’

Please be sure to watch the campaign below and look out for new changes at Paneras near you!