Fabric Within Reach

Jim Bastardo had an interesting challenge for the August issue of the Design Within Reach catalog.  Stylist Marcus Hay  talks about it over on his blog: With a new fabric program in place, it meant all existing imagery had to be replaced to illustrate the new fabric line. Shooting in a number of great locations, our […]

Cactus Incident

Shot by Jim Bastardo, the new Design Within Reach catalog is simply amazing.  Full of light-filled images and beautiful homes styled to perfection – it isn’t so much about selling furniture as it is about the possibilities of a home-life redesign.  All shot in a stark desert setting, the pieces really stand out in their […]

Bedding Within Reach

Design Within Reach has just launched a new line of bedding. Before you queue up the usual bed jokes, go check out the line, it is actually really nice. Italian sheets, coverlets, duvet covers, and pillowcases.  Sleek and comfy all wrapped up into the ultimate naptime.  All photographed by the sharp eye of Jim Bastardo.  Also, […]

Throwing Curves

Eva Ziesel described herself as ‘a maker of useful things.’  Such an understatement from one of the titans of 20th century design. From someone who survived solitary confinement in Stalin’s prisons, took the last train out of Austria when the Nazis invaded, and arrived in the US with $67 in her pocket.  From someone who […]

Welded Steel

For the August issue of the Design Within Reach catalog, Jim Bastardo had the good fortune to travel with a team to a restored mind-century home designed by the architect Arthur Witthoefft.  The home was painstakingly restored by Todd Goddard and Andrew Mandolene before being added to the National and New York State Registers of Historic Places. Jim […]

Within Reach

In mailboxes everywhere – Jim Bastardo shoots the cover of this season’s Design Within Reach catalog.  It is so rare to have such a great mind meld between photographer and client – you can just tell right away that they just get it, and work together to visually define a brand.  In a time of […]